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To build a practice of distinction, one needs to have a Unique Value Promise, not a unique selling proposition. In this session, Richard Weylman shares: (1) A proprietary tool to discover your Unique Value Promise; (2) Why what consumers really value most matters; (3) Discovering the real value of your value; (4) Using your real value to win more business and live out your witness; and (5) Integrating your value and values into every client experience.
About the Speaker
Richard Weylman
Weylman Consulting GroupC. Richard Weylman is Chairman & Managing Director of the international consulting firm the Weylman Consulting Group. Richard is also Founder, CEO and CDO of The Weylman Center For Excellence - an online university. He is an international main platform speaker, a best selling author, a media commentator and an executive mentor and coach.
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